- June 05, 2020
Recommendation marketing is one of the fastest-growing marketing strategies in today's world. Brands realised quickly the challenging reality of marketing to younger demographics like Gen Z, and it became clearer that traditional advertising just doesn’t cut it. Recommendation marketing is simply beneficial to both parties, brands and influencers/web promoters. By incentivizing (paying large commission) influencer partners, a brand gains access to influencers’ social network, a loyal and trusting fanbase. This allows brands to spend less on marketing and pay a larger commission to the recommender.