Interview with Jordan Brako
  • Recomerz
  • May 13, 2020
  • 1466

Interview with Jordan Brako

For better understanding, how would you define the term 'web-entrepreneur'?

Jordan: I believe the definition of a web entrepreneur is the individual who becomes an entrepreneur on different levels of the internet. It's a person, who knows a lot about how the internet business works and will not stop at the creation of a single online business.

When and how did you become one?

Jordan:I think I started to become a real web entrepreneur about 7 years ago. However, I haven't considered myself a one. I thought I was a web marketer at the time.

When did you get your first commission? And how long on average do you have to wait to receive your first commission?

Jordan: I was 15 years old when I generated my first commission on the internet. I can't exactly remember how long I had to wait to receive my first commission. I wasn't doing it for the money but mostly to find out how it worked. I was really curious about how you could make money online.

If there was no recommendation marketing, what would you likely to focus your efforts on?

Jordan: I find this hard to answer, as I really enjoy the lifestyle of a web entrepreneur. People tend to give up very quickly when they can't find answers to their questions. If you enter this world, you have to be patient and must continue working hard. However, answers and solutions won't fall into your lap. 
When you have a problem or issues, you need to look for answers and solutions, and can't just sit around waiting for help to arrive.

Recommendation or influencer marketing means many things to many people. How do you view and value influencer marketing in the overall marketing mix for brands looking to drive revenue and new customer acquisitions?

Jordan: I believe influencer marketing is the most powerful business! It is a monetization that has been around for centuries! Indeed, there have always been businesses/individuals offering money or a discount if you were in charge of bringing customers. However, it's a win/win situation. Brands only pay you when you bring customers, and you only get money if you bring customers. We are just at the beginning of influencer marketing. Believe me, a few years from now, we will be operating largely with these methods.  

You do both, being a recommender as well as a consultant. Which one do you enjoy the most?

Jordan: They're two totally different things. In the long run, recommending can become almost automatic by having a website and referencing this website on search engines like google. We are in a business where there is no contact with our customers. A powerful business that will make you generate money while you are busy with your hobbies.

Consulting or coaching, on the other hand, is totally different, because I pass on my strategies and knowledge to people who want to do the same thing I do. There is a strong bond that is created with my students and this is something I love.

I love doing both so I can't really choose :)

What 3 ingredients of a recommender need to succeed in the industry?

Jordan: Curiosity: Always be curious about how something works. Try to find out how it's possible to do the same thing. 
Determination: Don't let go. There's no such thing as easy money on the internet. You're gonna have to work for it. Just know that if others can do it, why can't you? 
Training: You won't be good at the beginning because you don't have the skills to do it for sure. So roll up your sleeves and train yourself in what you need to move forward.

As a successful web entrepreneur and as a business coach, what do you see as the priority digital or omnichannel for both brands and influencers in 2020?

Jordan: Being able to earn commissions by recommending products. 
Social networks are being used more and more. Instagram, Facebook, Youtube, TikTok ... it's a gateway to recommend products.

How have you built long-lasting relationships with affiliate partners?

Jordan: I think it's important to be setting goals with your affiliate partner. To keep in touch and keep them informed about the evolution of your business. Of course, being able to meet your affiliate business in real life will only strengthen the relationship.

If you were to give three of your top tips to help recommenders increase their engagement and conversions this year, what would they be? Considering the impact of the Coronavirus Pandemic?

Jordan: First of all, go for it even if it's not perfect! Then keep up to date with the evolution of the internet. Knowing that the internet evolves quickly, you must keep yourself up to date on online business, social networks etc...Then to finish, question yourself and give you objectives in the short, medium and long term. 

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